We all know that Coco cola is not really a healthy drink. But still it’s one of the largest companies and the biggest brands in the world. They have been on top of their game consistently. And to a very, very large extent it has got to do with their clever advertising. Coco Cola has a humungous marketing and advertising budget naturally. And it’s through its clever advertising through all these years that they have managed to create such a distinct brand identity in the minds of their consumers. Their ads have that international feel to them, yet they are highly localized to make that connect with the local audience.
This recent ad by coke, for example, is simply awesome. It makes that connect with the viewers and touches the right chord. The message per se has got nothing to do with coke though. These recent “happiness machine” ads by coke in some countries are amongst its most successful campaigns.
Ever since I saw this ad, I fell in love with it. And I saw it over and over again on the internet. I have been meaning to do this post for quite some time now, but you know how my life has been nothing short of a roller coaster lately. While scurrying through our refrigerator, my eyes fell on a bottle of coke and suddenly this ad came rushing back to my mind. And there I was, with the refrigerator door still open, saying to myself, “Oh, I HAVE to write about this ad.”
I love this ad because this reinforces your faith in humanity. How innately we all are good at heart. How a little something we do for others cheers them up, makes their day. How these little joys are within everyone’s reach to give and how these little deeds and gestures go a long way in lifting someone’s sagging spirits and making someone’s day a little better.
Haven’t we all been in that place before? Haven’t we all seen how happy we feel when we do those little things (unasked for) for someone? How happy the receiver of that little gesture feels? Doesn’t that feeling put you in a happy place for the whole day? It surely does.
Trust Coke to come up with such awesome ads.
And while we are on the topic of ads, I absolutely love Dairy milk’s ad campaigns also. Remember this one?
Kya Swad hai Zindagi main? 😛